In today's connected world, security is one of the most crucial fears for both people and institutions. With the increase in internet use, digital transformation as well as new technologies such as cloud computing and the Internet of Things (IOT), cyber threat attack surface has increased substantially. Cybercriminals, hackers, and other malicious actors are increasingly faced with the need to secure these assets from them as more data and processes go online, thus making it a more complex endeavor.

In the early years of the 21st century AI digital signage software has become and is increasingly a transformative force in the way that businesses choose to interact with their customer. Businesses strive to create more personalized, dynamic experiences that cater to more individual needs and preferences in real time. Through analyzing gathered customer data and updating/adjusting content in response, retail spaces, hospitality venues and public transport hubs alike can be taken to the next level.

Hackers are quickly taking advantage of every vulnerability in an organisation's armoury, particularly exploiting poorly managed identities. An organisation might have the strongest firewalls, encryption, anti-malware, vulnerability scanners, and risk management tools in the world, but if identities are not managed securely, this still leaves one critical gap in its cybersecurity arsenal.