Security | Threat Detection | Cyberattacks | DevSecOps | Compliance

GxP compliance supports the medical and pharmaceutical industries. “Good” x “Practices” covers several scenarios, where x represents manufacturing, distribution, laboratory, clinical, or document scenarios. There’s also cGxP, where c represents “current”, which is about as good as saying “new”. How long is “new”, and when does “new” become “legacy”?

In an era of AI-generated content, deepfakes, and manipulated media, disinformation is no longer just a concern for governments and social media platforms – it’s a cybersecurity threat. According to Gartner’s 2025 trend forecast, disinformation security will be a key focus area as AI-generated content, deepfakes, and synthetic media continue to challenge digital trust. But what exactly is disinformation security, and why has Gartner identified it as a critical business risk?

In a world where digital content can be easily manipulated, ensuring the authenticity of media has never been more critical. DataTrails, in collaboration with Imatag, is proud to introduce Proof Portal, the first durable content protection solution combining leading provenance and transparency technology with digital fingerprints and invisible watermarks to authenticate content and defend against modified images and deepfakes.

Confidently scale AI initiatives with irrefutable proof of ethical data practices and compliant AI operations. In today’s rapidly evolving digital landscape, the intersection of data provenance and AI governance has become mission-critical for businesses. As AI continues to shape industries – from healthcare and finance to media and technology – the need for verifiable data integrity and responsible AI oversight has never been more urgent.

DataTrails is excited to announce that it has achieved SOC 2 compliance, demonstrating our commitment to the highest standards of data security and privacy. This achievement underscores our dedication to providing robust solutions for media authenticity and digital trust, ensuring that our customers can rely on us to protect their data and uphold the integrity of their digital assets.

To set up the “surprise”, let’s start with a trick question: How many roots do I need in my life?

In a time when everything said, whether factual, fake, or AI-created, may be recorded and posted on the internet, it’s more important than ever to ensure that what was recorded accurately represents a point in time. When someone claims you said, “I was Smoking on a flight, watching Star Wars, the best special effects movie of all time,” was that a false claim? Did they include the date and the context?

And we never were. From the very beginning, DataTrails has been committed to bringing the power of transparency and trust technologies to regular enterprises, making very new and complex technology accessible to those who need it most: the existing industries and companies who run our world.

In a world where software is produced, distributed, and re-distributed, how do you ensure the software you consume is authentic and safe for your environment? How do you know the software you deployed yesterday is safe today? Most software exploits are discovered after the software has been deployed, which raises the question: It’s not just about getting software updates, as the majority of exploits are distributed as updates. Staying updated isn’t the most secure.

Signing up with DataTrails comes with the ability to share your audit trails with your business partners, other applications, and your internal team. Access policies control users, apps & organizations’ read & write privileges to provenance data in DataTrails. If you’re using an integration, access policies offer a way to fine-tune these integrations, giving specific permissions to add to and read your records.