Time and time again, organisations face an escalating threat to their data: Third-party breaches. As businesses increasingly rely on external vendors and partners for various services, the security of sensitive information becomes more vulnerable. This poses the question: Are traditional security measures still effective or obsolete in protecting vital information?

With a rapidly developing threat landscape, an increase in high-profile data breaches, the introduction of new legislation, and customer tolerance for poor data handling at an all-time low, the stakes are high for companies to have robust cybersecurity in place. However, despite their best efforts, companies are often found to not be doing enough to protect their assets.

Since the world went digital the value of data has been unprecedented, and as businesses race to adopt the latest tech to optimise and monetise their data it is set to increase in value at an exponential rate. However, whilst data is widely regarded as an organisation's main asset, data accountability is rarely owned, which can lead to errors that incur fines, loss in consumer trust, and impact brand reputation. To ensure best practice, organisations should apply caution when considering their next step in digital transformation, such as when migrating data to the cloud.