From Madison Avenue to Malware
In the bustling world of 1960s Madison Avenue, a young advertising executive named Lester Wunderman was about to revolutionize the industry. Wunderman, often called the father of direct marketing, had a simple yet profound insight: personalization was the key to capturing attention and driving action. Wunderman's breakthrough came when he created the Columbia Record Club, a mail-order service that tailored its offerings based on each member's past purchases and preferences. The results were staggering.