With Cloudflare Waiting Room, you can safeguard your site from traffic surges by placing visitors in a customizable, virtual queue. Previously, many site visitors waited in the queue alongside bots, only to find themselves competing for inventory once in the application. This competition is inherently unfair, as bots are much faster and more efficient than humans. As a result, humans inevitably lose out in these high-demand situations, unable to secure inventory before bots sweep it all up.