Persona

San Francisco, CA, USA
2018
  |  By Joshua Rodriguez
Find out which verification methods to use — and how a KYB tool can streamline the process. Joshua Rodriguez is a product marketing manager at Persona focused on our Graph product and financial institution and public sector verticals. You'll find him around the Bay Area exploring museums with his wife and young daughter. Joshua Rodriguez is a product marketing manager at Persona focused on our Graph product and financial institution and public sector verticals.
  |  By Persona
First out-of-the-box identity verification integration enhances security by verifying employees' identities, strengthening protection against phishing attacks and deepfakes.
  |  By Joshua Rodriguez
Enforce identity verification throughout the employee life cycle using Persona and Okta’s out-of-the-box integration for identity verification. Joshua Rodriguez is a product marketing manager at Persona focused on our Graph product and financial institution and public sector verticals. You'll find him around the Bay Area exploring museums with his wife and young daughter.
  |  By Shana Vu
Chargeback fraud is a growing problem for e-commerce companies, but there are practical ways to mitigate it. Shana is a product marketing manager focused on the Persona platform and marketplaces. You can usually find her running around San Francisco with a coffee in hand. Shana is a product marketing manager focused on the Persona platform and marketplaces. You can usually find her running around San Francisco with a coffee in hand.
  |  By Shana Vu
See why KYC is important, and how to make it work for your business Shana is a product marketing manager focused on the Persona platform and marketplaces. You can usually find her running around San Francisco with a coffee in hand. Shana is a product marketing manager focused on the Persona platform and marketplaces. You can usually find her running around San Francisco with a coffee in hand.
  |  By Colette Bradley
In this spotlight, Kate discusses their transition into their first Account Executive role and offers insights into what sets sales at Persona apart. Colette is part of the Talent team at Persona. She spends most of her weekends hiking, camping, or at the beach! Colette is part of the Talent team at Persona. She spends most of her weekends hiking, camping, or at the beach!
  |  By Daniel Lee
If The Terminator, The Matrix, and every other cyberpunk series taught us anything, it’s that you can’t fight the machines with machines alone. Daniel Lee is a product manager at Persona who loves collaborating with fellow Personerds! He likes biking around the bay area and exploring 'hole-in-the-wall' restaurants. Daniel Lee is a product manager at Persona who loves collaborating with fellow Personerds! He likes biking around the bay area and exploring 'hole-in-the-wall' restaurants.
  |  By Lynn Chou
Accelerate decision-making with AI-powered document processing. Lynn Chou is a product marketer focused on Persona's startups and healthcare customers. She loves afternoon tea, pilates, and taking her cat on walks. Lynn Chou is a product marketer focused on Persona's startups and healthcare customers. She loves afternoon tea, pilates, and taking her cat on walks.
  |  By Shana Vu
A guide to using watchlists to keep your business safe. Shana is a product marketing manager focused on the Persona platform and marketplaces. You can usually find her running around San Francisco with a coffee in hand. Shana is a product marketing manager focused on the Persona platform and marketplaces. You can usually find her running around San Francisco with a coffee in hand.
  |  By Kerwell Liao
New age verification laws are popping up around the world. Learn what these laws are and how to stay compliant. Kerwell is a product marketing manager focused on Persona’s identity verification solutions. He enjoys watching basketball and exploring the world with his German Shepherd. Kerwell is a product marketing manager focused on Persona’s identity verification solutions. He enjoys watching basketball and exploring the world with his German Shepherd.
  |  By Persona
In this episode, we're excited to introduce Sri Kaza, the visionary founder of BrightCap, a fintech pioneer transforming the way small businesses access capital. With a career spanning over two decades in business leadership, consulting, and entrepreneurship, Sri brings a wealth of experience and a deep understanding of the financial challenges facing small businesses. Join us as we explore Sri's journey, the mission behind BrightCap, and how they're leveraging technology to democratize access to funding for America's small enterprises.
  |  By Persona
In this episode of 'Personally,' we're diving into the heart of the sharing economy with Daan Weddepohl, the visionary founder of Peerby. Discover how Peerby is redefining the way we think about ownership and community through its unique platform for borrowing and sharing items with neighbors. From his early beginnings to pioneering a sustainable path in the tech world, join us as we explore Daan's journey, the challenges and triumphs of building Peerby, and his insights on the future of sustainable entrepreneurship.
  |  By Persona
Welcome to 'Personally,' Persona’s podcast, where we bring you closer to the personal stories behind some of the most innovative and inspiring entrepreneurs of our time. I'm your host, Ed Giansante, and in today's episode, we're venturing into the dynamic intersection of technology and travel. Our guest is Cynthia Huang, Co-founder and CEO of Dtravel. Dtravel is more than just a travel platform; it's a community-owned and operated travel ecosystem that's revolutionizing the way hosts and guests connect.
  |  By Persona
Welcome to Personally, a Persona’s community podcast where we explore the innovative solutions driving today's startups. In today’s episode, Ed Giansante will sit down with Luke de Haas from Mosea - a fintech company at the forefront of group payments and money collection, about how they're simplifying financial interactions for communities and teams alike. About Persona Persona is a unified identity platform that provides businesses with the building blocks they need to customize verification experiences, while mitigating fraud, and meeting ever-evolving compliance standards.
  |  By Persona
Today I’m speaking with Sarah Huggins, the co-founder of Hiive—a groundbreaking online marketplace that is reshaping the trading of private securities. With a rich background as a seasoned lawyer and entrepreneur, Sarah brings a unique blend of legal acumen and strategic innovation to the financial technology sector. Sarah is a strategist at heart, dedicated to solving complex problems and nurturing high-caliber teams. Let's dive into her insights and experiences.
  |  By Persona
We're joined by Reuven Gorsht, the co-founder and CEO of Deeded, a platform that’s transforming the real estate closing process. Based in Toronto, Reuven brings a wealth of experience from his previous roles at MoveSnap and SAP, and his academic background from Harvard Business School. Deeded is at the forefront of reimagining the real estate closing experience. So, let's start this insightful conversation with Reuven.
  |  By Persona
Welcome to 'Personally,' Persona’s podcast, where we bring you closer to the personal stories behind some of the most innovative and inspiring entrepreneurs of our time. Joining us is Tommie Edwards, the Founder and Chief Executive of Tech1M. Tommie's journey is a remarkable tale of passion, innovation, and leadership. Tommie has been recognized as one of the Top 100 Most Influential Leaders in Tech in the UK by the Financial Times and Inclusive Boards.
  |  By Persona
Dive into the world of fintech with "Personally" by Persona, where we explore the innovative solutions driving today's startups. In this episode, Ed Giansante chats with Bryan Petro is the Chief Operating Officer (COO) of GetMyBoat, the world's largest boat rental & charter marketplace with over 150,000+ boats in 9,300 locations and 184 countries. He was the first employee at GetMyBoat starting in Product Management and Operations, having managed the Company's explosive growth into a globally distributed company across 8 countries (employees).
  |  By Persona
In this clip, KYB expert Neel goes over 5 considerations to keep in mind when building a KYB process.
  |  By Persona
In this clip, KYB expert Laura explains why the KYB process is so complicated today.
  |  By Persona
Fraud today comes in many forms. In our work helping hundreds of companies fight fraud, we've found that the most effective ones take a holistic approach: they analyze multiple user signals, they look at population-level trends, and they actively segment their users. If you're interested in supercharging your fraud-fighting strategy, this asset is for you. In it, we list our top 50 signals for identifying fraud. Add them to your arsenal, fill in gaps, or just learn how fraudsters are working.
  |  By Persona
As the holiday season approaches, fraudsters target e-commerce and marketplace platforms with increased zeal. Arm your business against rising fraud threats with practical, proactive strategies. Enroll in our free four-part email course to learn how to.
  |  By Persona
Regulations are everywhere. And they're multiplying. There are regulations around industries, geographies, types of data, user populations, and more. What's a well-meaning identity professional to do? Worry no more. This guide is here to walk you through the terrifying landscape of regulations and compliance. It gives you key background information, talks about what teams might be inclined to do-but absolutely shouldn't, and lays out a ton of actionable strategies for building a long-term compliance strategy.

Persona helps businesses manage KYC/AML/KYB programs, fight fraud, and build trust by automating any identity-related use case with our flexible identity infrastructure.

Choose the building blocks you need to collect, verify, understand, and orchestrate your customers’ identities for any use case.

Tackle your biggest identity challenges, painlessly:

  • Convert more users: Minimize friction for good users while deterring bad actors by dynamically adjusting how much friction each user experiences.
  • Identify more fraudsters: Make better decisions by consolidating risk signals from both Persona and third parties in one place. Streamline fraud investigations with a custom hub and intuitive link analysis.
  • Orchestrate user identity: Automate all your identity processes within Persona. Follow up with users, update systems of records, and more — all without heavy engineering or operational resources.
  • Securely control and manage PII: Securely store PII to your requirements with Persona. Your data is yours to own and configure — you have full control over redaction policies, access controls, and how you use the data to support and reverify users across their customer journey.

Humanizing online identity.