Security | Threat Detection | Cyberattacks | DevSecOps | Compliance

Due to growing awareness of data privacy risks, organizations face mounting pressure from regulators to safeguard sensitive personal information. This can be particularly challenging for US companies, which must adhere to both domestic regulations, such as the CCPA and HIPAA, as well as international frameworks in their target global markets.

Fast-paced changes in technologies, regulations, and growth expectations can quickly shift your risk environment. Without a structured approach to managing these risks, even the most innovative organizations can face costly disruptions, security incidents, and compliance missteps.

The General Data Protection Regulation (GDPR) is the EU’s landmark law for data security and privacy, and is mandatory for any organization that processes the data of individuals within the EU. ‍ While GDPR compliance is a legal requirement, the framework also serves as a benchmark for ethical and transparent data management. For growing startups, aligning with the GDPR boosts credibility early on and signals customers and investors that privacy and trust are critical to the organization.

Reflecting on 2025, the word we keep returning to is trust. We talk about it a lot at Vanta because it's the foundation our customers operate on. ‍ Last year, that felt more true than ever. The bar for trust keeps rising. Regulations intensified. Threats evolved faster. Customers and investors asked harder questions. And in an era defined by AI, trust is no longer a checkpoint—it’s a continuous system that has to work every day. ‍ That’s the mission that drives us.

With regulations evolving faster than ever due to new technologies, emerging threats, and global market trends, maintaining the expected compliance posture is becoming increasingly complex and time-consuming. ‍ Today, many organizations struggle to update systems and processes in response to regulatory changes, all while maintaining core business activities.

Globally, 88% of companies regularly use AI in at least one business function—a 10% increase from the previous year. But as organizations race to adopt new capabilities, we’ve found that the rigor and maturity of AI governance vary widely by region. ‍ The third edition of our State of Trust report reveals how leading AI adopters outside the U.S.—from the UK to Germany, France, and Australia—are approaching AI security and governance in distinct ways.

AI is changing the threat landscape faster than organizations can respond. AI-generated phishing and fraud have increased sharply year-over-year, and GenAI is enabling more sophisticated cyber attacks than ever before. ‍ Businesses are feeling the pain. Our team at Vanta surveyed 2,500 business and IT leaders across the globe and found that nearly three-quarters believe AI threats are outpacing their ability to manage them.

2025 began with experts warning about the dangers of agentic AI use—but that didn’t slow adoption. Our annual State of Trust Report shows that nearly 80% of organizations are either actively using or planning to use agentic AI. That acceleration is outpacing the governance required to keep these systems safe: ‍ ‍ A level of machine autonomy that would’ve been unthinkable just a few years ago is quickly becoming normalized.

We’re excited to announce the availability of two multi-product solutions in AWS Marketplace today. ATG and Vanta: Fast Track to Compliance Acceleration, along with Digital Trust Accelerator with Cognisys & Vanta to allow organizations to easily discover, try, test, buy, and deploy—as well as manage—thousands of software solutions. This new drop includes pre-built AI agents and ready-to-integrate tools, all in one place. ‍