For many financial institutions and retail businesses, there is a need to balance the risks associated with payment fraud and advanced persistent threats against the economic imperative to provide excellent customer experiences in a competitive market. When good users are mistakenly flagged as fraudsters and can’t access payment services, customers get angry and brands lose revenue. These false declines result in lost customers, damaged reputation and lower revenue.
The market for Software-as-a-Service (SaaS) applications, or apps, was valued at $186B in 2022, and expected to grow to $700B by 2030, a CAGR of 18%. As organizations adopt more SaaS apps for business-critical operations, they expose sensitive data across an ever larger and more diversified variety of egress points in the cloud. And as attackers tend to follow the data, they are targeting SaaS apps like never before.