GA4 Is Collecting PHI from Your Website and a BAA Won't Fix Your HIPAA Problem
Conversations about GA4 in healthcare tend to stay strangely shallow, circling the same procurement question: “Is there a BAA?” It’s as if GA4 creates risk at the contract layer, when the truth is that the risk is born earlier and lower, in the collection layer, where ordinary telemetry becomes sensitive the moment it is attached to health context and allowed to leave your site.