Endpoint security is changing, but are organisations still protecting devices for a way of working that no longer exists? From Windows endpoints drifting out of compliance to VDI, preventative security and a radically different approach to what runs locally, the full Razorwire episode asks whether it’s time to rethink the endpoint. Watch the full episode to discover what modern endpoint security could look like.
Event marketing loses focus when a conference tries to serve everyone at once. Smaller events built around specific audiences, relevant vendors and tailored talks offer a stronger alternative to chasing scale and prestige for their own sake.
B2B relationship building matters when buyers put their money, time, effort and reputation behind a cybersecurity purchase. Trust develops through credible conversations and relationships, rather than collecting another pen, T-shirt or sales pitch from a vendor stand.
B2B event marketing does not have to mean spending thousands on an exhibition stand. Renting the pub next door, bringing the right people together and having genuine conversations can deliver more value than waiting for prospects to walk past a conference booth.