Before reading this, please flick up your client list on-screen. As far back as 2017 Edelman Trust Barometer reported that 84% of B2B sales start with a recommendation or referral. We like to be sure that we’ll get the outcomes we want from our B2B purchase decisions. Failures cost money and can reflect badly on decision makers’ careers. Now let’s go back to your client list. What was the initial source for each client? How did they find out about your MSP business?

1. Limited Scope of Security Metrics Microsoft Secure Score assesses security configurations and behaviors within the Microsoft 365 ecosystem but does not account for external threats. MSPs need a holistic security approach that includes network security, endpoint protection, and third-party integrations, which Secure Score does not cover (S:1).