“Buy Now, Pay Later” (or BNPL) schemes are instant approval loans given at the point of sale on eCommerce websites. They are commonly seen on fashion websites, where shoppers are offered the chance to buy products right away and split the payment for their items over several months. Taking the FinTech world by storm in recent years, well-known BNPL providers include Klarna, Clearpay, Laybuy, Payl8r, Afterpay and Affirm.

Search engine optimization is one of the most important aspects of any business’s online marketing strategy. A well-maintained SEO plan provides a low-cost, long-term stream of relevant traffic into a website. Conversely, bad SEO can be very damaging to a business. Poor visibility on search engines like Google hands revenue over to competitors, forces higher spend on PPC advertising, and can damage trust with potential customers searching for you online.