For businesses operating along the Southern and Eastern Atlantic coast, each hurricane season ushers in a storm front of anxiety and trepidation — in addition to all that wind and rain. And for good reason. According to the National Oceanic and Atmospheric Administration (NOAA), hurricanes are the deadliest and most costly type of weather disaster, responsible for nearly $2.6 trillion in damage since 1980.

The word “disruption” gets thrown around a lot when discussing the tech industry. Disruptive technologies. Disruptive ideas. Disruptive companies and business models. Even “disruptive innovation” or its younger cousins, “big-bang disruption” and “new-market disruption.” The list goes on … and on.