Phishing remains one of the most dangerous and persistent cyber threats for individuals and organizations. Modern attacks use a growing arsenal of deceptive techniques that bypass traditional secure email gateways (SEGs) and email authentication measures, targeting organizations, employees, and vendors.

Since the late 1990s, millions have relied on the Internet for searching, communicating, shopping, and working, though 2.6 billion people (about 31% of the global population) still lack Internet access. Over the years, use of the Internet has evolved from email and static sites to social media, streaming, e-commerce, cloud tools, and more recently AI chatbots, reflecting its constant adaptation to users' needs.

In 2024, Thanksgiving (November 28), Black Friday (November 29), and Cyber Monday (December 2) significantly impacted Internet traffic, similar to trends seen in 2023 and previous years. This year, Thanksgiving in the US drove a 20% drop in daily traffic compared to the previous week, with a notable 33% dip at 15:45 ET. In contrast, Black Friday and Cyber Monday drove traffic spikes. But how global is this trend, and do attacks increase during Cyber Week?