CCPA Incident Response: Responding to Website Tracking Violations
Most websites host tracking systems that change continuously, tag by tag, pixel by pixel, version to version, often without anyone in privacy touching a line of code. Marketing adds a session replay script through the tag manager. Vendors quietly push updates to the tags. By the time it’s noticed in the next periodic review, the damage is done. Drift in tag behaviour leads to consent violations. And tracking scripts load and process data despite GCP signals.