As the most downloaded app in the world right now, the number of TEMU impersonation emails has increased by 112% since October 1st, 2023. As discounts and spending-based reward coupons form a substantial part of TEMU’s awareness campaigns, the company is reportedly spending $2bn annually on marketing. As the brand continues to grow in popularity, cybercriminals are increasingly leveraging it to lend authenticity to their spoofing attempts.
Life is full of problems. A product manager's life is that, and more! But it’s also the very reason we have been able to contribute to many, many awesome products. Since becoming a product manager, I’ve learned that the problems worth solving aren't always easy to spot and you have to do some sifting, rejecting and re-framing to get to the good stuff.
Following the release of the Phishing Threat Trends Report, we recently hosted the Human Risk Summit, a virtual gathering of top industry leaders to discuss human risk in cybersecurity.