The term of the day is DDoS-for-hire, a service that allows anyone to purchase and carry out a distributed denial of service (DDoS) attack. This type of service is modeled after the Software as a service (SaaS) business model and is often profitable because it allows the operator of an Internet of Things (IoT) botnet to conduct a cost-effective attack.

Using an IoT botnet for a DDoS attack is less expensive than using a server-based botnet. As the DDoS-for-hire market has developed, some of these services have begun offering rewards and discounts to repeat customers, similar to a loyalty program.