Security | Threat Detection | Cyberattacks | DevSecOps | Compliance

Brand Impersonation protection software should do more than find and remove impersonating assets. Buyers should also examine what a platform helps their organization understand and do about the customer and business risk created while the campaign remains active. The Anti-Phishing Working Group recorded 971,181 phishing attacks in Q1 2026, up 13.8% from the previous quarter. Across monitored social platforms, impersonation accounted for 43.8% of threats. Takedown is necessary.

Most organizations have become better at finding brand impersonation attacks. They can detect fake domains, identify cloned websites, report phishing pages, initiate takedowns, and warn customers when an impersonation campaign becomes visible. That work matters. But it does not answer the question that often matters most once the attack is live: Which users were exposed? Finding fake sites is only half the problem. Understanding who encountered them is where effective protection begins.