Security | Threat Detection | Cyberattacks | DevSecOps | Compliance

Hackers don’t always need malware or harvested credentials to break into systems and accounts. Why bother with technical hacks when bad actors can trick people into getting what they want? From deepfake video calls impersonating friends or relatives to perfectly cloned login portals that steal credentials in real-time, social engineering scams are more convincing than ever. In fact, social engineering now accounts for 70 to 90% of cyber attacks.

In 2024’s State of Digital Impersonation Resilience report there was one key finding that neatly frames the digital impersonation fraud challenge. Of the businesses surveyed, 72% use a digital impersonation protection solution, but only 6% could confirm its efficacy. In other words, scam-targeted industries are investing in finding solutions, but those solutions aren’t delivering.

Phishing attacks are a huge threat. They prey on human trust and manage to trick even the most tech-savvy users. A successful attack on a company’s customers can weaken it financially, create compliance issues, and cause long-lasting reputational damage. Scammers have stolen over $1 trillion globally in just the past year – a staggering figure that rivals the GDP of some nations.

As scam-prone enterprises know, innovations in digital technologies raise the specter of phishing-related brand impersonation scams as much as they help mitigate it. Take rogue Generative AI tools like Fraud GPT and ‘Phishing-as-a-Service’ as just two examples of how fraudsters are co-opting new technologies as part of customer account takeover (ATO) schemes.

In industries like banking, e-commerce, and logistics, where millions of transactions occur daily, fraud often begins with a single malicious device. Attackers use proxies and VPNs to mimic legitimate users, but subtle clues — browser settings, session habits, or time zone mismatches – can expose their schemes. Device fingerprinting solutions have become essential for businesses aiming to enhance fraud prevention and improve user experience.

Advanced security technologies make it possible to detect, analyze, and respond to incidents with impressive precision. Yet even the best tools can’t bridge the gaps created by disjointed responsibilities, siloed workflows, and competing priorities. This lack of cohesion weakens your security posture and increases exposure to sophisticated attacks that thrive on disorganization. 41% of organizations struggle to manage cybersecurity collaboratively.