Avast advises how to spot fake e-shops, recognize new methods scammers use, and remain safe this holiday season. Holiday shopping is in full swing, and so is the hunt for great deals. As online shopping becomes the default for many, a shadowy industry of fake e-shops is growing right alongside it. The holiday season is the perfect time for scammers. People are hurried, stressed and busy getting the best gifts for their loved ones, which makes it harder to stay alert.