Imagine it’s December—the biggest sales time of the year. Your e-commerce site is up and running, complete with a robust and diverse inventory for buyers. A few days into the shopping season, you notice an unusually high number of cart abandonments and quite a few customers leaving after viewing a couple of different web pages. You check the web pages. They look fine—in fact, better than fine. (You spent a little extra this year improving the graphic design.) Everyone is stumped.